Otara, along with the Otara Foundation launched a campaign for Vesak (a festival which commemorates the birth, enlightenment and death of Lord Buddha) to get more people involved in caring for the country. Citizens were asked to light a lamp for the future of those who suffer in captivity, poverty, and silence, while reciting Sabbe Satta bhavantu sukhitatta (May all beings be well and happy), in order to bring change in the lives of others and raise the level of collective consciousness and awareness.